The challenges of academy conversion

Vickie Keeling, trust director, United Endeavour Trust

This session will focus on the role of the SBM during and post conversion. Vickie Keeling has risen through the ranks to become trust director at United Endeavours Trust; join her, and trust CEO Wendy Whelan, to gain a 360-degree perspective on the work of trust directors/SBMs.

Vickie will share her experience as a SBM and then trust director while Wendy will discuss the impact she has felt as a consequence of core service support and the effect this can have on trust and individual academy standards. This session is all about understanding and embracing the challenges of conversion and seeing how core service support fits in.

Take home points:
Vickie will focus on:
  • the role of the SBM in academy conversion;
  • the importance of core service support in a trust setting;
  • best practice in terms of the management core services;
  • understanding team dynamics within a trust’s leadership.
This session is for:
SBMs for whom conversion is on the horizon and who are keen to establish what their position will be and what their role will entail. It’s also for SBMs who work in an academy or trust and want to explore best practice in terms of the delivery of core service support.

View the presentation

Vickie is qualified to Association of Accounting Technician (AAT) level and started her career in the construction industry – working as a company accountant for 10 years before her career path was rerouted. Her first role in a school was in 2006 when she started as a volunteer; she has since undertaken her CSBM, enjoyed her first appointment as a business manager and is now – as of April 2016 – trust director of a MAT which she is helping to grow.