Rallying the troops; donating money and time

Kerry-Jane Packman

Kerry-Jane Packman, development and membership director, Parentkind

Time and money are two very finite resources in schools and, according to recent academic research, more and more schools are dependent on fundraising to deliver basic education. We all know a donation of people’s time can be as valuable as the donation of money, so how can you ensure you’re getting maximum buy-in from parents? What are the best tactics for utilising your valuable parent resource and what part can local business donations and contributions play in easing the current financial squeeze on schools?

Take home points:
  • How to increase your school’s strategic focus on engaging and using volunteers.
  • Strategies to increase the fundraised income your school receives – through local business and working in partnership with other schools to fundraise and to attract volunteers.

  • This session is for:
    Anyone who wishes to make better use of the fantastic, often untapped, resource on their doorstep – parents and the local business community.

    Kerry-Jane – a keen member of the Institute of Fundraising – joined Parentkind in February 2018 from Tomorrow’s People where she was director of fundraising and marketing, prior to which she was director of resource development and communications for International Medical Corps UK. She has 20 years’ experience of working within the charity sector in roles at Maggie’s, Macmillan, Cancer Research UK and British Heart Foundation, driving successful funding operations, generating income from multiple sources, building and leading teams, business development and marketing. Kerry-Jane is enthusiastic about education and the critical role families can have in a child’s learning.