What do education professionals look for in a job offer?

Most employers believe they know what education professionals look for in a job offer – however, research has revealed 40% get it wrong. CV-Library reveals what’s really important to today’s professionals

Despite 89% of employers claiming to know what education professionals find most attractive in a job offer, new data reveals that two fifths (40.4%) actually get it wrong – that’s according to the latest survey from CV-Library.

The survey asked the industry’s job hunters what they believe to be the most important aspects of a job offer; it also asked employers what aspects they believe professionals deem to be the most important. When comparing the responses, the data reveals some discrepancies; while 81.3% of education professionals voted salary as the most important factor, only 59.6% of employers thought this would be the case.

Other key findings include:

  • Employers believe location to be the least important part of a job offer (5.6%), while education professionals vote this as their second most important factor (70.8%).
  • Half (50%) of the industry’s professionals placed working hours as the third most important part of a job offer.
  • Flexible working is crucial to more than one in four education workers (29%), yet only 13.6% of employers believed this to be a priority
  • 21.1% of employers said benefits and workplace perks are an attractive factor, compared to just 18% of professionals in the industry.

“With so much uncertainty across the job market right now, it’s crucial that employers in the industry are doing all they can to attract talented new recruits,” says Lee Biggins, founder and CEO of CV-Library. “Misjudging what candidates are looking for in a job offer can have harmful repercussions for an employer. As such, organisations need to have a clear understanding of what education professionals want from a job so that they can ensure they’re investing in the right areas, and offering competitive packages.”

Education professionals were asked to reveal what they look for when scanning a job description; 91.7% said they look for set criteria. Interestingly, 56.8% even said they wouldn’t apply for a job if the description didn’t contain the following:

  • Location – 84.1%.
  • Salary – 79.5%.
  • Working hours – 43.2%.
  • Job title – 34.1%.
  • Flexible working – 25%.
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“Professionals in the education sector know what they want from a job offer – and those who are aware of the current climate also know that they can afford to be picky with their choices. With many nervous to switch roles amidst ongoing uncertainty, it’s going to take a competitive package to encourage them to leave their current positions,” adds Biggins.

“For this reason, your job descriptions need to clearly show the salary, location, job title and working hours, otherwise you risk losing out on applications. Make this information easy to find and don’t forget to shout about the great perks you have on offer as well!”

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