It can be tricky to find confidence when starting out in professional networking – Mary Fenwick offers her top tips on how to navigate the world of networking confidently
CREDIT: This is an edited version of an article that originally appeared on Psychologies
If professional networking is watching the light die in someone’s eyes as you gabble an ‘elevator pitch’, then, yes, everybody hates it. But if it’s learning something that makes work more fun, or hearing the inside story from one of your heroes, then perhaps you could be persuaded?
In a sense, we are always either nurturing our existing network (meeting up with people we already know) or building new ones. And even those existing networks started somehow – maybe you lived nearby, joined a club, or they were a friend of a friend. The key point, if you’ve kept in touch, will always be that you have something in common.
This job is asking you to be more intentional in finding people with those mutual interests. Research says that people with good networks get paid better and promoted more, but the logical argument doesn’t always help. The mind shift that seems to work for most people is to think about giving rather than getting.
Professional networking can feel like a minefield when you first start out. However, once you learn how to approach, manage and build your network, you’ll be able to navigate your new, interconnected world like a pro.
The different types of networking
London Business School professor Herminia Ibarra talks about three types of networking:
Operational: To help your current role; who can help you understand your own job better?
Personal: To raise your profile; what are the key things you want to be known for?
Strategic: To keep an eye on future trends; what don’t you know?
Ibarra says one challenge is that women often have separate spheres of work or private friends. Men are more likely to play squash, watch sport or even go for dinner with work contacts (they also have fewer friends). This, in turn, means that women are more likely to see networking as using people; plus it’s more time-consuming to manage two separate groups.
The problem is that limiting our networks to people with whom we naturally click means you probably already know the same things as them. To get more strategic, while feeling true to yourself, remember that successful networks are built on something genuine.
For instance, when you use the word ‘excited’, how could you share that feeling with others in a similar field? What’s new or inspiring about it? Is it an area where it’s unusual to find women, or people of colour, or from non-university backgrounds? Where do other people like that hang out, and how could you invite them into your world?
How to grow your professional network
The best way to grow professional networks is by doing things together – this could be a project within your organisation but outside of your immediate area or doing something with an industry association or alumni group.
Who do you admire for taking their skills to another level, and how could you learn from them? It doesn’t have to be an event with wine and a big-name speaker; it could be asking each of your colleagues to nominate ‘the best boss I’ve ever worked with’ and inviting them to a lunch-and-learn.
Don’t forget that platforms such as LinkedIn and Twitter are a good place to search for mutual-interest groups.
Top tips to get started with professional networking
Psychologist and management professor Alyssa Westring says, “There is an entire club of us overthinkers and reticent schmoozers when it comes to professional networking.”
If this sounds like you, think about the story you tell yourself: Is networking only for fakers? Or something you’ll do when you have more time? Or do you think there’s no point, if you’re not part of the ‘in-crowd’? By listening to that inner voice, you can start to re-write the story, so it fits you.
Focus on giving
When you ask someone for career advice, you are giving them the chance to reflect and share their expertise. Most people love telling stories about themselves, so a question such as ‘What do you love about your current job?’ will usually open up a conversation.
Stay curious
Take some time to ask yourself what you would really like to learn about this person. Genuine curiosity is irresistible. It might mean doing a bit of background research by looking at their latest tweets, for instance. Focus on relationships first, and business second.
Embrace being you
The good and bad times are all valuable information to tailor your approach. Find a way to be your perfectly imperfect self – people love vulnerability and humour, so be honest.
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