Environmentally-friendly fundraising is a great way for schools to green their brand and support the planet –here are some tips to help you out
CREDIT: This is an edited version of an article that originally appeared on FundEd
Green your brand
How we use and reuse plastic matters. For too long single-use plastics were a major cause of avoidable waste and pollution at events.
The government has recently banned single-use straws, stirrers and cotton buds, and a ban on other single-use plastic items such as plates, cutlery and trays will come into force in October in England, in a bid to reduce land and ocean pollution. The move belatedly follows similar bans in Scotland, Wales, the EU, India and elsewhere.
Hopefully most schools have been forward-thinking enough to minimise this kind of waste already, but why not take a lead and brand your whole event as a fundraiser that supports the planet, as well as your school.
Do a shout-out for reusable crockery and cutlery that can be donated or encourage people to bring their own. According to Sam Pitman, co-founder of sustainability groups Eco Essex and Eco Education, it’s about making realistic changes and offering incentives: ‘If the children want fizzy drinks at the disco, offer a discount if they bring their own reusable cup.’
Ethics and recycling
Why not look at everything on your stalls and ask where it came from and where it’s going next. Focus on offering as many local, organic and Fairtrade products as you can, and make a feature of seasonal local goodies. Offer any leftover products to a shelter or food bank.
Embrace vintage, asking for good-quality donations for tombolas, and giving second-hand books and other quality items as prizes. Avoid plastic tat that will be in the bin by teatime. Make sure waste areas are clearly signposted and use colour-coded bins to avoid recyclables being dumped in general waste.
Simple swaps
Be creative about reusing and repurposing materials. Get pupils to think differently about packaging by jazzing up brown paper and cardboard boxes used in deliveries and selling these on a stall. They could also make bunting to use up old scraps of uniform.
Get everyone on brand
If your school doesn’t already have an eco-council, then work with pupils to set one up. Make sure you help communicate pupil goals across the school and your community. Encourage your PTA to support pupil goals in its fundraising initiatives.
Pre-loved uniform
Selling second-hand uniform is great for the bank balance and the environment. The government requires schools to keep uniform costs down, but new items are still a big expense.
Yet with children growing out of clothes quickly, there’s a lot of good quality used uniform available. Setting up an operation to sell pre-loved clothing not only brings supply and demand together, but it can also raise significant sums for school coffers.
Do ensure you communicate the availability of second-hand uniform – and the important sustainability message that goes hand in hand with reusing clothes. If you collect uniform, provide parents with an easy way to drop off donated items, ideally with a permanent, clearly marked container near the school entrance.
Price uniform according to condition and stock levels to avoid having to store too much. If your school community faces hardship, provide an honesty box enabling parents to take clothes for free, make a donation or give extra if they can.
If your PTA is struggling to find volunteers, take the operation online. One option is to create a dedicated Facebook group, where parents can upload images of their available items. Set up a PayPal account for donations – either priced or as a virtual honesty box.
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